Essentially what you need to do is try to add some relevant quotes into your analysis of the data when you think it is important, then memorise a really good example paragraph to put at the end of your essay.
David Crystal is a fantastic source, as he is one of the world's experts on this subject. When David Crystal visited, I made a PPT outlining all kinds of quotes he made about CMC communication.
Here is the PPT. You will see LOTS of useful quotes that you can use as you analyse your data.
Obviously the 'language and the internet' slides are the most important.
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